1. How to support consumer-brand relationships: The role of corporate culture and human resource policies and practices. Issue 2 (7th April 2015) Authors: Iglesias, Oriol; Saleem, Fathima Zahara Editors: Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias, Dr Journal: Marketing intelligence & planning Issue: Volume 33:Issue 2(2015) Page Start: 216 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The impact of reputation and identity congruence on employer brand attractiveness. Issue 2 (7th April 2015) Authors: Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. Editors: Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias, Dr Journal: Marketing intelligence & planning Issue: Volume 33:Issue 2(2015) Page Start: 124 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The impact of sound experiences on the shopping behaviour of children and their parents. Issue 2 (7th April 2015) Authors: Hultén, Bertil M L Editors: Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias, Dr Journal: Marketing intelligence & planning Issue: Volume 33:Issue 2(2015) Page Start: 197 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Understanding non-private label consumers' switching intention in emerging market. Issue 6 (2nd September 2019) Authors: Aw, Eugene Cheng-Xi; Chong, Han Xi Journal: Marketing intelligence & planning Issue: Volume 37:Issue 6(2019) Page Start: 689 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Role of affect in marketplace rumor propagation. Issue 6 (2nd September 2019) Authors: Sudhir, Subin; Unnithan, Anandakuttan B. Journal: Marketing intelligence & planning Issue: Volume 37:Issue 6(2019) Page Start: 631 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Enriching m-banking perceived value to achieve reuse intention. Issue 6 (2nd September 2019) Authors: Prodanova, Jana; Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina Journal: Marketing intelligence & planning Issue: Volume 37:Issue 6(2019) Page Start: 617 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The democratization of intangible luxury. Issue 6 (2nd September 2019) Authors: Ramadan, Zahy Journal: Marketing intelligence & planning Issue: Volume 37:Issue 6(2019) Page Start: 660 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Intellectual structure of market orientation: a citation/co-citation analysis. Issue 6 (2nd September 2019) Authors: Hu, Chunjia; Song, Michael; Guo, Feng Journal: Marketing intelligence & planning Issue: Volume 37:Issue 6(2019) Page Start: 598 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Branding Rio de Janeiro: a semiotic analysis. Issue 6 (2nd September 2019) Authors: Lima, Vitor; Baiocchi Antunes Corrêa, Alessandra; Zanini, Marco Tulio; Grubits de Paula Pessôa, Luís Alexandre; Reis Irigaray, Hélio Arthur Journal: Marketing intelligence & planning Issue: Volume 37:Issue 6(2019) Page Start: 645 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Co-creation: a B2C and B2B comparative analysis. Issue 6 (2nd September 2019) Authors: D'Andrea, Fernando Antonio Monteiro Christoph; Rigon, Filipe; Almeida, Ana Carolina Lopes de; Filomena, Bertran da Silveira; Slongo, Luiz Antonio Journal: Marketing intelligence & planning Issue: Volume 37:Issue 6(2019) Page Start: 674 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗