Cite
HARVARD Citation
Palmatier, R. et al. (2017) Marketing strategy : based on first principles and data analytics. [Online]. Basingstoke : Palgrave Macmillan. Available from: http://access.bl.uk/ark:/81055/vdc_100044604536.0x000001
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Palmatier, R. et al. (2017) Marketing strategy : based on first principles and data analytics. [Online]. Basingstoke : Palgrave Macmillan. Available from: http://access.bl.uk/ark:/81055/vdc_100044604536.0x000001