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APA Citation
Palmatier, R. W., & Sridhar, S. (2017). Marketing strategy : based on first principles and data analytics. Basingstoke : Palgrave Macmillan. http://access.bl.uk/ark:/81055/vdc_100044604536.0x000001
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Palmatier, R. W., & Sridhar, S. (2017). Marketing strategy : based on first principles and data analytics. Basingstoke : Palgrave Macmillan. http://access.bl.uk/ark:/81055/vdc_100044604536.0x000001