Cite
MLA Citation
Peter C Verhoef et al.. Creating value with big data analytics : making smarter marketing decisions. London : Routledge, 2016. http://access.bl.uk/ark:/81055/vdc_100027707116.0x000001
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Peter C Verhoef et al.. Creating value with big data analytics : making smarter marketing decisions. London : Routledge, 2016. http://access.bl.uk/ark:/81055/vdc_100027707116.0x000001