Cite
APA Citation
Verhoef, P. C., Kooge, E., & Walk, N. (2016). Creating value with big data analytics : making smarter marketing decisions. London : Routledge. http://access.bl.uk/ark:/81055/vdc_100027707116.0x000001
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Verhoef, P. C., Kooge, E., & Walk, N. (2016). Creating value with big data analytics : making smarter marketing decisions. London : Routledge. http://access.bl.uk/ark:/81055/vdc_100027707116.0x000001