Cite
HARVARD Citation
Verhoef, P. et al. (2016) Creating value with big data analytics : making smarter marketing decisions. [Online]. London : Routledge. Available from: http://access.bl.uk/ark:/81055/vdc_100027707116.0x000001
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Verhoef, P. et al. (2016) Creating value with big data analytics : making smarter marketing decisions. [Online]. London : Routledge. Available from: http://access.bl.uk/ark:/81055/vdc_100027707116.0x000001