1. The TV brand builders : how to win audiences and influence viewers /: how to win audiences and influence viewers. (2016) Authors: Bryant, Andy; Mawer, Charlie Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Research in media promotion. (2000) Other Names: Eastman, Susan Tyler Record Type: Book Extent: 1 online resource (384 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Doctor Who : the unfolding event : marketing, merchandising and mediatizing a brand anniversary /: the unfolding event : marketing, merchandising and mediatizing a brand anniversary. (2015) Authors: Hills, Matt, 1971- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗