The TV brand builders : how to win audiences and influence viewers /: how to win audiences and influence viewers. (2016)

• Record Type: Book
• Further Information: Note: Andy Bryant, Charlie Mawer.
• Authors: Bryant, Andy; Mawer, Charlie
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE:: The Context; <ul style='padding-top:0;list-style:none;'>Chapter - 01:: Marketing in the world of television; Section - TWO:: Building TV Channel Brands; <ul style='padding-top:0;list-style:none;'>Chapter - 02:: What's the point of a TV channel brand?; Chapter - 03:: Relaunching a TV channel: waving a flag on the horizon; Chapter - 04:: The 800lb gorillas: building a big broadcast brand; Chapter - 05:: The risk takers: building a TV channel brand with attitude; Chapter - 06:: Idents: giving a channel a personality; Section - THREE:: Building and Promoting TV Programme Brands; <ul style='padding-top:0;list-style:none;'>Chapter - 07:: Marketing drama: glimpsing the future, unraveling the helix and speed dating; Chapter - 08:: Timing and other secrets: a guide to promoting TV comedy; Chapter - 09:: Selling the news; Chapter - 10:: Promoting entertainment shows: scrubbing the shiny floors; Chapter - 11:: Documentaries and reality: stories and storytellers; Chapter - 12:: Faster, higher, stronger, longer: the hyperbolic word of TV sports promotion; Chapter - 13:: Marketing to children: nailing jelly to a moving train; Section - FOUR: Building Brands in the Age of Online TV <ul style='padding-top:0;list-style:none;'>Chapter - 14: Storyworlds: blurring the lines between content and marketing; Chapter - 15: Social media: from viewers to fans to friends; Chapter - 16:: The future of TV marketing: seismic change, timeless principles; Misc - 1: TV channel design in a multiscreen world (online-only chapter at www.koganpage.com/TheTVBrandBuilders)
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 384.55; Television broadcasting; Brand name products; Advertising -- Television programs
• Languages: English
• ISBNs: 9780749476700
• Related ISBNs: 9780749476687
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.