Research in media promotion. (2000)

• Record Type: Book
• Further Information: Note: Edited by Susan Tyler Eastman.
• Other Names: Eastman, Susan Tyler
• Contents: 1. Introduction to research about promotion. Orientation to promotion and research / Susan Tyler Eastman -- Applying theory to the practice of promotion / Elizabeth M. Perse -- Structure and content in promotion research / Susan Tyler Eastman and Paul D. Bolls -- Sex and violence in program promotion / James R. Walker -- Television branding as promotion / Robert V. Bellamy, Jr., and Paul J. Traudt. 2. Applications of research in promotion. Promotion in children's programming / Walter Gantz and Nancy C. Schwartz -- Promotion in and about sports programming / Susan Tyler Eastman and Andrew C. Billings -- Promotion of theatrical movies / William J. Adams and Charles A. Lubbers -- Television newscast promotion and marketing / Joseph G. Buchman -- Promotion of radio / Gregory D. Newton and Robert F. Potter -- Online program promotion / Douglas A. Ferguson.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2000
• Extent: 1 online resource (384 pages)
• Subjects: 659.1/930223; Advertising -- Television programs -- United States; Télévision -- Émissions -- Publicité -- États-Unis; Advertising -- Television programs; Marketing; Massamedia; United States
• Languages: English
• ISBNs: 9781135665364; 1135665362
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.