Doctor Who : the unfolding event : marketing, merchandising and mediatizing a brand anniversary /: the unfolding event : marketing, merchandising and mediatizing a brand anniversary. (2015)

Record Type:
Book
Title:
Doctor Who : the unfolding event : marketing, merchandising and mediatizing a brand anniversary /: the unfolding event : marketing, merchandising and mediatizing a brand anniversary. (2015)
Main Title:
Doctor Who : the unfolding event : marketing, merchandising and mediatizing a brand anniversary
Further Information:
Note: Matt Hills.
Authors:
Hills, Matt, 1971-
Contents:
Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor; 1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor; 2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor; 3. Mediatizing the 50th Anniversary – Cinematic Liveness and the 'Developing Art' of the Doctor;
Publisher Details:
Basingstoke : Palgrave Macmillan
Publication Date:
2015
Extent:
1 online resource
Subjects:
659.143
Advertising -- Television programs
Movie or Television Tie-In
Media Studies
The arts
Literature & literary studies
Languages:
English
ISBNs:
9781137463333
1137463333
9781137463326
Related ISBNs:
9781137463319
Notes:
Note: Includes bibliographical references and index.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.37646
Ingest File:
01_117.xml