171. The Power of Consumers and Unforgettable Experiences: Why PR Practitioners Should Abandon the Traditional. (2017) Authors: Simpson, Oliva Journal: Journal of promotional communications Issue: Volume 5:Number 1(2017) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
172. The Role of Human Values on Teachers' Well-Being in the UK. (2019) Authors: Wedja, Enja; Aboh, Mary; Eghweree, Nyerho; Yesiloglu, Sevil Journal: Journal of promotional communications Issue: Volume 7:Number 2(2019) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
173. The Routledge companion to advertising and promotional culture. (2023) Editors: McAllister, Matthew P; West, Emily Record Type: Book Extent: 1 online resource (404 pages), illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
174. The Sage handbook of advertising. (2007) Other Names: Tellis, Gerard J, 1950-; Ambler, Tim Record Type: Book Extent: 1 online resource (xvi, 491 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
175. The Sweet Smell of Success: An Ethnography of the Waitrose Customer Experience. (2016) Authors: Wells-Burr, Emily Journal: Journal of promotional communications Issue: Volume 4:Number 1(2016) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
176. The ultimate secrets of advertising. (©2002) Other Names: Jones, John Philip Record Type: Book Extent: 1 online resource (xxvi, 227 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
177. The Young still don't vote for the 'Nasty Party'. An investigation into the perception of the Conservative party brand by younger voters. (2018) Authors: Quale, Byron Journal: Journal of promotional communications Issue: Volume 6:Number 3(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
178. Transportation to World of Fantasy: Consumer Experiences of Fictional Brands Becoming Real. (2015) Authors: Reading, Alexander; Jenkins, Rebecca Journal: Journal of promotional communications Issue: Volume 3:Number 1(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
179. Tuning out or tuned out? A critical Discourse Analysis of Youth Political Participation in Britain. (2015) Authors: Smith, Lucy; Thompson, Shelley Journal: Journal of promotional communications Issue: Volume 3:Number 2(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
180. Tutors as Brands: Exploring the Celebrification of the Hong Kong Shadow Education Sector. (2020) Authors: Lai, Chris Chi Kin; Patsiaouras, Georgios; Brokalaki, Zafeirenia Journal: Journal of promotional communications Issue: Volume 8:Number 1(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗