1. An analysis of how social media influencers utilise trust-building strategies to create advocates. (2018) Authors: Scott, Megan Journal: Journal of promotional communications Issue: Volume 6:Number 2(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An analysis of Trainline's digital communications strategies and their impact on creating trustworthiness and trust amongst consumers. (2018) Authors: Bowditch, Chris Journal: Journal of promotional communications Issue: Volume 6:Number 2(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. An analysis of Disney Theme Parks' relational approaches to developing consumer engagement and advocacy. (2018) Authors: Gill, Simrit Journal: Journal of promotional communications Issue: Volume 6:Number 2(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy. (2018) Authors: Constantine, Isabella Journal: Journal of promotional communications Issue: Volume 6:Number 2(2018) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Transportation to World of Fantasy: Consumer Experiences of Fictional Brands Becoming Real. (2015) Authors: Reading, Alexander; Jenkins, Rebecca Journal: Journal of promotional communications Issue: Volume 3:Number 1(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The Consumption of On-Demand. (2015) Authors: Steele, Louisa; James, Rebecca; Burrows, Rosella; Mantell, Demi Leigh; Bromham, Jo Journal: Journal of promotional communications Issue: Volume 3:Number 1(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Exploring the Post-Recession Experiences of the 'Cocooning' Consumer: The Importance of Core Values and Rituals. (2015) Authors: Slaughter, Suzanne; Grigore, Georgiana Journal: Journal of promotional communications Issue: Volume 3:Number 1(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Art Hacktivism as a Form of Market Resistance. (2015) Authors: Mihai, Laura Journal: Journal of promotional communications Issue: Volume 3:Number 1(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Misfire: An Exploration of the Military First-Person-Shooter Video Game Genre as a UK Armed Forces Recruitment Tool. (2015) Authors: Toussaint, Harry Journal: Journal of promotional communications Issue: Volume 3:Number 1(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Apathetic or Uninformed?: Political Participation Among Young Voters. (2013) Authors: Pentland, Felicity Journal: Journal of promotional communications Issue: Volume 1:Number 1(2013) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗