The Sage handbook of advertising. (2007)

• Record Type: Book
• Further Information: Note: Edited by Gerald J. Tellis, Tim Ambler.
• Other Names: Tellis, Gerard J, 1950-; Ambler, Tim
• Publisher Details: Los Angeles : Sage Publications
• Publication Date: 2007
• Extent: 1 online resource (xvi, 491 pages), illustrations
• Subjects: 659.1; Advertising; Advertising -- Handbooks, manuals, etc; BUSINESS & ECONOMICS -- Advertising & Promotion; Advertising; Reclame; Electronic books; Handbooks and manuals
• Languages: English
• ISBNs: 9781446265901; 1446265900; 9781848607897
• Related ISBNs: 184860789X; 9781412918862; 1412918863; 9781412918879; 1412918871
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.