Transportation to World of Fantasy: Consumer Experiences of Fictional Brands Becoming Real. (2015)

Record Type:: Journal Article
Title:: Transportation to World of Fantasy: Consumer Experiences of Fictional Brands Becoming Real. (2015)
Main Title:: Transportation to World of Fantasy: Consumer Experiences of Fictional Brands Becoming Real
Authors:: Reading, Alexander
Jenkins, Rebecca
Is Part Of:: Journal of promotional communications. Volume 3:Number 1(2015)
Journal:: Journal of promotional communications
Issue:: Volume 3:Number 1(2015)
Issue Display:: Volume 3, Issue 1 (2015)
Year:: 2015
Volume:: 3
Issue:: 1
Issue Sort Value:: 2015-0003-0001-0000
Page Start:
Page End:
Publication Date:: 2015
Subjects:: Advertising -- Periodicals
Communication in marketing -- Periodicals
659.1
Journal URLs:: http://promotionalcommunications.org/index.php/pc/index ↗
Languages:: English
ISSNs:: 2516-9157
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD Digital store
Ingest File:: 11108.xml