21. Adoption of stationary fuel cells: a focus group study with potential users. (29th February 2008) Authors: Karger, Cornelia R.; Bongartz, Richard Journal: International journal of technology marketing Issue: Volume 3:Number 1(2008) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
22. Adoption of technological innovations in the m-commerce industry. (16th March 2010) Authors: Ratten, Vanessa Journal: International journal of technology marketing Issue: Volume 4:Number 4(2009) Page Start: 355 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
23. Advertising agency selection, customer retention and satisfaction factors: an exploratory research in the Greek advertising market. (11th September 2019) Authors: Katsonis, Nikolaos; Tsekouropoulos, Georgios; Theocharis, Dimitrios; Katavelos, Antonios Journal: International journal of technology marketing Issue: Volume 13:Number 2(2019) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
24. Advertising message strategy analysis for award-winning digital ads. (2017) Authors: Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George Journal: International journal of technology marketing Issue: Volume 12:Number 4(2017) Page Start: 340 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
25. Advice from creative consumers: a study of online hotel reviews. (1st January 2014) Authors: Lee, Linda W. Journal: International journal of technology marketing Issue: Volume 9:Number 1(2014) Page Start: 53 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
26. Aesthetic technology: scale development and measurement. (1st January 2012) Authors: Swilley, Esther Journal: International journal of technology marketing Issue: Volume 7:Number 3(2012) Page Start: 324 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
27. Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective. (9th February 2023) Authors: Ko, Hsiu-Chia Journal: International journal of technology marketing Issue: Volume 17:Number 2(2023) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
28. Agent-based modelling of software market share evolution: the factors and simulations. (2nd March 2009) Authors: Yu, Liguo; Ramaswamy, Srini Journal: International journal of technology marketing Issue: Volume 4:Number 1(2009) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
29. Always-on mobile phone behaviour impulsive and postmodern consumers. (19th April 2011) Authors: Altintas, M. Hakan; Gursakal, Necmi; Kaufmann, Hans Ruediger; Vrontis, Demetris; , Feride Bahar Isin Journal: International journal of technology marketing Issue: Volume 5:Number 4(2010) Page Start: 328 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
30. An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-books. (1st January 2011) Authors: de Oliveira Mota, Márcio; de Oliveira Arruda Gomes, Danielle Miranda Journal: International journal of technology marketing Issue: Volume 6:Number 2(2011) Page Start: 101 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗