Aesthetic technology: scale development and measurement. (1st January 2012)

• Record Type: Journal Article
• Authors: Swilley, Esther
• Is Part Of: International journal of technology marketing. Volume 7:Number 3(2012)
• Page Start: 324
• Page End: 341
• Publication Date: 2012-01-01
• Subjects: aesthetics -- technology -- scale development -- technology product -- technology design -- technology marketing -- scale measurement; Technology -- Marketing -- Periodicals; 338.476
• Languages: English
• ISSNs: 1741-878X

Abstract

Development of scale to measure the aesthetics of a technology device is the focus of this research. The aesthetic technology (AT) construct takes into account technology as an art form, and allows for the examination of artistic quality, as well as the artistic value consumers are seeking in technology products. The reliability and validity of this scale are established and the AT measure is found to be a reliable measure in understanding consumer attitudes and intentions toward technology product aesthetics.