1. Impact of cognition, affect, and social factors on technology adoption. (11th September 2019) Authors: AlSaleh, Dhoha; Thakur, Ramendra Journal: International journal of technology marketing Issue: Volume 13:Number 2(2019) Page Start: 178 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Towards bring your own device marketing policy. (11th September 2019) Authors: Giotopoulos, Konstantinos C.; Halkiopoulos, Constantinos; Papadopoulos, Dimitris; Antonopoulou, Hera Journal: International journal of technology marketing Issue: Volume 13:Number 2(2019) Page Start: 156 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Measuring the impact of customer satisfaction on business profitability: an empirical study. (11th September 2019) Authors: Drosos, Dimitris; Skordoulis, Michalis; Chalikias, Miltiadis Journal: International journal of technology marketing Issue: Volume 13:Number 2(2019) Page Start: 143 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Advertising agency selection, customer retention and satisfaction factors: an exploratory research in the Greek advertising market. (11th September 2019) Authors: Katsonis, Nikolaos; Tsekouropoulos, Georgios; Theocharis, Dimitrios; Katavelos, Antonios Journal: International journal of technology marketing Issue: Volume 13:Number 2(2019) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A knowledge engineering framework for intelligent targeting of online video advertisements. (11th September 2019) Authors: Stalidis, George Journal: International journal of technology marketing Issue: Volume 13:Number 2(2019) Page Start: 165 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Viral advertising: message quality, trust and consumers intention to share the content in social media. (11th September 2019) Authors: Tsekouropoulos, Georgios Journal: International journal of technology marketing Issue: Volume 13:Number 2(2019) Page Start: 111 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. User experience design for mixed reality: a case study of HoloLens in museum. (20th January 2020) Authors: Hammady, Ramy; Ma, Minhua; Strathearn, Carl Journal: International journal of technology marketing Issue: Volume 13:Number 3/4(2019) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Proximity marketing in banking: lessons from retail and entertainment industries. (20th January 2020) Authors: Margulis, Anna; Levesque, Nataly; Boeck, Harold Journal: International journal of technology marketing Issue: Volume 13:Number 3/4(2019) Page Start: 401 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings. (20th January 2020) Authors: Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; Quinn, Lee Journal: International journal of technology marketing Issue: Volume 13:Number 3/4(2019) Page Start: 260 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Virtual reality as an urban tourism destination marketing tool. (20th January 2020) Authors: Moorhouse, Natasha Journal: International journal of technology marketing Issue: Volume 13:Number 3/4(2019) Page Start: 285 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗