Adoption of technological innovations in the m-commerce industry. (16th March 2010)

• Record Type: Journal Article
• Authors: Ratten, Vanessa
• Is Part Of: International journal of technology marketing. Volume 4:Number 4(2009)
• Page Start: 355
• Page End: 367
• Publication Date: 2010-03-16
• Subjects: mobile banking -- m-banking -- banks -- mobile marketing -- m-marketing -- technological innovation -- behavioural intentions -- social cognitive theory -- m-commerce -- mobile commerce -- mobile phones -- cell phones; Technology -- Marketing -- Periodicals; 338.476
• Languages: English
• ISSNs: 1741-878X

Abstract

The banking industry has globalised as a result of the many technology innovations created by the internet. The electronic commerce (e-commerce) industry is a result of these technological innovations that have revolutionised the way both consumers and businesses conduct business. In the past decade, banks have encouraged the use of e-commerce and most people are now comfortable conducting their banking online. More recently, mobile commerce (m-commerce) has started to gain momentum and an increasing amount of people are conducting their banking on mobile phone devices instead of through the internet. Mobile banking is a technological innovation that people adopt in different ways depending on internal and external environmental influences. In this paper, a social cognitive theoretical framework is adopted to understand an individual's intention to adopt mobile banking. A conceptual model is proposed, which helps to explain how environmental influences affect an individual's intention to adopt mobile banking. Implications for mobile banking and m-commerce industry are stated along with suggestions for future research on technological innovations.