1. Consumer behaviour and analytics : data driven decision making /: data driven decision making. (2019) Authors: Smith, Andrew, 1967 March 27 Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Data-driven marketing content : a practical guide /: a practical guide. (2019) Authors: Wilson, Lee Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R /: improve your marketing strategies with machine learning using Python and R. (2019) Authors: Hwang, Yoon Hyup Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Marketing in a digital world. (2019) Editors: Rindfleisch, Aric; Malter, Alan J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗