1. A New Direction for Sales Ethics Research: The Sales Ethics Subculture. Issue 3 (3rd July 2019) Authors: Ferrell, O.C.; Johnston, Mark W.; Marshall, Greg W.; Ferrell, Linda Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 3(2019) Page Start: 282 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Shared Understanding: Redefining "Sharing" from a Consumer Perspective. Issue 4 (2nd October 2019) Authors: Reich, Brandon J.; Yuan, Hong Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 4(2019) Page Start: 430 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach. Issue 2 (3rd April 2019) Authors: Monferrer Tirado, Diego; Moliner Tena, Miguel Ángel; Estrada Guillén, Marta Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 2(2019) Page Start: 227 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Business Culture's Influence on Negotiators' Ethical Ideologies and Judgment: An Eight-Country Study. Issue 3 (3rd July 2019) Authors: Alexander, David L.; Al-Khatib, Jamal A.; Al-Habib, Mohamad I.; Bogari, Naima; Salamah, Najah Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 3(2019) Page Start: 312 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Collaborative Consumption Usage in the US and India: An Exploratory Study. Issue 4 (2nd October 2019) Authors: Albinsson, Pia A.; Perera, B. Yasanthi; Nafees, Lubna; Burman, Bidisha Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 4(2019) Page Start: 390 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Conceptualizing and Measuring Perceived Service Complexity. Issue 1 (2nd January 2019) Authors: Kostopoulos, Ioannis; Boukis, Achilleas; Lodorfos, George Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 1(2019) Page Start: 38 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Consumers' Self-Contradictory Behaviors for Post-Purchase Product Configurations. Issue 1 (2nd January 2019) Authors: Ozcan, Timucin; Hair, Michael; Bagchi, Rajesh Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 1(2019) Page Start: 19 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Contrived Surplus and Negative Externalities in the Sharing Economy. Issue 4 (2nd October 2019) Authors: Griffiths, Merlyn A.; Perera, B. Yasanthi; Albinsson, Pia A. Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 4(2019) Page Start: 445 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Crowdsourcing Service Innovation Creativity: Environmental Influences and Contingencies. Issue 3 (3rd July 2019) Authors: Johnson, Jeff S.; Fisher, Gregory J.; Friend, Scott B. Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 3(2019) Page Start: 251 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Customer Delight: A Review and Agenda for Research. Issue 2 (3rd April 2019) Authors: Barnes, Donald C.; Krallman, Alexandra Journal: Journal of marketing theory and practice Issue: Volume 27:Issue 2(2019) Page Start: 174 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗