Collaborative Consumption Usage in the US and India: An Exploratory Study. Issue 4 (2nd October 2019)

• Record Type: Journal Article
• Authors: Albinsson, Pia A.; Perera, B. Yasanthi; Nafees, Lubna; Burman, Bidisha
• Is Part Of: Journal of marketing theory and practice. Volume 27:Issue 4(2019)
• Page Start: 390
• Page End: 412
• Publication Date: 2019-10-02
• Subjects: Marketing -- Periodicals; Marketing research -- Periodicals; Marketing -- Périodiques; Marketing -- Recherche -- Périodiques; Marketing; Marketing research; Periodicals; 658.8005
• DOI: 10.1080/10696679.2019.1644956
• Languages: English
• ISSNs: 1069-6679

Abstract

Abstract : While collaborative consumption and access-based businesses are thriving in the marketplace, researchers are yet in the process of attaining a comprehensive understanding of consumers' collaborative consumption determinants and deterrents. This research, which focuses on collaborative consumption users vs. non-users in the US and Indian markets, aims to understand the predictive factors of collaborative consumption usage across these two economies and cultures. Discriminant analysis identifies respondents' Perceived Sustainability as the strongest predictor of usage followed by Trust, Generosity, Risk-seeking, Materialism, Power Distance, Long-term orientation and Collectivism. Theoretical and managerial implications are discussed.