ISSN: 1069-6679 - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

ISSN 1069-6679

1. "Don't buy" or "do not buy"? How negation style in online reviews influences consumer product evaluations. Issue 3 (3rd July 2021)

Authors:: Kim, Soyoung; Moore, Sarah G.; Murray, Kyle
Journal:: Journal of marketing theory and practice
Issue:: Volume 29:Issue 3(2021)
Page Start:: 308
Record Type:: Journal Article
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2. "UNFRIEND ME, PLEASE!": SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE. Issue 4 (2nd October 2018)

Authors:: Logan, Kelty; Bright, Laura F.; Grau, Stacy Landreth
Journal:: Journal of marketing theory and practice
Issue:: Volume 26:Issue 4(2018)
Page Start:: 357
Record Type:: Journal Article
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3. "What makes me click?" The effects of images and color in consumer-based pandemic health messages. Issue 2 (3rd April 2023)

Authors:: Chowdhury, Tilottama G.; Norberg, Patricia; Asare, Anthony K.; Kang, Jun; Bannor, Richard
Journal:: Journal of marketing theory and practice
Issue:: Volume 31:Issue 2(2023)
Page Start:: 173
Record Type:: Journal Article
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4. 'Fear of missing out': antecedents and influence on purchase likelihood. Issue 3 (2nd July 2020)

Authors:: Good, Megan C.; Hyman, Michael R.
Journal:: Journal of marketing theory and practice
Issue:: Volume 28:Issue 3(2020)
Page Start:: 330
Record Type:: Journal Article
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5. A "perfect vision" for 2020. Issue 1 (2nd January 2020)

Authors:: Hopkins, Christopher D.
Journal:: Journal of marketing theory and practice
Issue:: Volume 28:Issue 1(2020)
Page Start:: 1
Record Type:: Journal Article
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6. A Bilingual's Perspective on Polysemous and Single Meaning Slogans. Issue 4 (1st October 2016)

Authors:: Zúñiga, Miguel A.; Torres, Ivonne M.; Niculescu, Mihai
Journal:: Journal of marketing theory and practice
Issue:: Volume 24:Issue 4(2016)
Page Start:: 482
Record Type:: Journal Article
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7. A commentary on "the role of services in the future". Issue 1 (2nd January 2021)

Authors:: Cronin Jr, J. Joseph
Journal:: Journal of marketing theory and practice
Issue:: Volume 29:Issue 1(2021)
Page Start:: 23
Record Type:: Journal Article
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8. A Cross-Cultural Study of Collective Brand Perceptions Within The Brand Equity Framework. Issue 3 (3rd July 2017)

Authors:: Krautz, Carolin
Journal:: Journal of marketing theory and practice
Issue:: Volume 25:Issue 3(2017)
Page Start:: 274
Record Type:: Journal Article
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9. A DYADIC EXAMINATION OF INSPIRATIONAL FACTORS DRIVING B2B SOCIAL MEDIA INFLUENCE. Issue 1 (3rd April 2018)

Authors:: Barry, James M.; Gironda, John
Journal:: Journal of marketing theory and practice
Issue:: Volume 26:Issue 1/2(2018)
Page Start:: 117
Record Type:: Journal Article
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10. A framework for partner engagement: Episodes in the life of interorganizational partnerships. Issue 4 (2nd October 2022)

Authors:: Vivek, Shiri D.; Dalela, Vivek; Ahmed, Muhammad Sohail
Journal:: Journal of marketing theory and practice
Issue:: Volume 30:Issue 4(2022)
Page Start:: 476
Record Type:: Journal Article
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