Contrived Surplus and Negative Externalities in the Sharing Economy. Issue 4 (2nd October 2019)

• Record Type: Journal Article
• Authors: Griffiths, Merlyn A.; Perera, B. Yasanthi; Albinsson, Pia A.
• Is Part Of: Journal of marketing theory and practice. Volume 27:Issue 4(2019)
• Page Start: 445
• Page End: 463
• Publication Date: 2019-10-02
• Subjects: Marketing -- Periodicals; Marketing research -- Periodicals; Marketing -- Périodiques; Marketing -- Recherche -- Périodiques; Marketing; Marketing research; Periodicals; 658.8005
• DOI: 10.1080/10696679.2019.1644957
• Languages: English
• ISSNs: 1069-6679

Abstract

Abstract : The modern-day sharing economy delivers a multitude of benefits to users and providers worldwide. While there is much discussion about its benefits (e.g., convenience, access, and income), due to its largely unregulated/ under-regulated status, the increasing commercialization of the sharing economy spawns negative effects which must be mitigated to foster long-term sustainability. Based on externalities and concerned markets, this conceptual paper examines the implications of contrived surplus for stakeholders in ridesharing, home sharing, and bike sharing and presents managerial implications for developing these sectors in a reasonable and sustainable manner.