1. Brands, consumers, symbols, & research : Sidney J. Levy on marketing /: Sidney J. Levy on marketing. (©1999) Other Names: Levy, Sidney J, 1921-; Rook, Dennis W Record Type: Book Extent: 1 online resource (xvii, 590 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Resisting McDonaldization. (1999) Other Names: Smart, Barry Record Type: Book Extent: 1 online resource (x, 261 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗