1. When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products. Issue 3 (8th July 2016) Authors: Rahinel, Ryan; Nelson, Noelle M. Journal: Journal of consumer research Issue: Volume 43:Issue 3(2016) Page Start: 478 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals. Issue 3 (28th May 2015) Authors: Weinberger, Michelle F. Journal: Journal of consumer research Issue: Volume 42:Issue 3(2015) Page Start: 378 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The Mere-Reaction Effect: Even Nonpositive and Noninformative Reactions Can Reinforce Actions. Issue 3 (28th May 2015) Authors: Hsee, Christopher K.; Yang, Yang; Ruan, Bowen Journal: Journal of consumer research Issue: Volume 42:Issue 3(2015) Page Start: 420 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Building Bridges for an Interconnected Field of Consumer Research. Issue 6 (1st April 2014) Authors: Peracchio, Laura A.; Luce, Mary Frances; McGill, Ann L. Journal: Journal of consumer research Issue: Volume 40:Issue 6(2014) Page Start: v Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games. Issue 2 (28th April 2016) Authors: Kim, Sara; Chen, Rocky Peng; Zhang, Ke Journal: Journal of consumer research Issue: Volume 43:Issue 2(2016) Page Start: 282 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Issue Level Content. Issue 1 (June 2016) Journal: Journal of consumer research Issue: Volume 43:Issue 1(2016) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Happily Ever After: The Effect of Identity-Consistency on Product Satiation. Issue 4 (4th August 2015) Authors: Chugani, Sunaina K.; Irwin, Julie R.; Redden, Joseph P. Journal: Journal of consumer research Issue: Volume 42:Issue 4(2015) Page Start: 564 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Issue Level Content. Issue 4 (December 2015) Journal: Journal of consumer research Issue: Volume 42:Issue 4(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Issue Level Content. Issue 1 (June 2015) Journal: Journal of consumer research Issue: Volume 42:Issue 1(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The Evolution of JCR: A View through the Eyes of Its Editors. Issue 1 (2nd June 2015) Authors: Dahl, Darren; Fischer, Eileen; Johar, Gita; Morwitz, Vicki Journal: Journal of consumer research Issue: Volume 42:Issue 1(2015) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗