1. Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /: using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. (2017) Editors: Krey, Nina; Rossi, Patricia Other Names: Academy of Marketing Science., Annual Conference, (2017) (Coronado Island, CA) Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). ([2019]) Editors: Rossi, Patricia; Krey, Nina Other Names: Academy of Marketing Science.; World Marketing Congress, 21st Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Going green for self or for others? Gender and identity salience effects on sustainable consumption. (25th July 2014) Authors: Costa Pinto, Diego; Herter, Márcia M.; Rossi, Patricia; Borges, Adilson Journal: International journal of consumer studies Issue: Volume 38:Number 5(2014) Page Start: 540 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication. Issue 1 (2nd January 2016) Authors: Pantoja, Felipe; Rossi, Patricia; Borges, Adilson Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 113 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items. (March 2020) Authors: Pantoja, Felipe; Borges, Adilson; Rossi, Patricia; Yamim, Amanda Pruski Journal: Journal of retailing and consumer services Issue: Volume 53(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Influence of cover crops with allelopathic potential and their reduction of herbicide use for soybean productivity. Issue 11 (2nd November 2022) Authors: Bianchini, Alexandre; Dutra de Moraes, Pedro Valério; Domanski Jakubski, Juliana; Adami, Paulo Fernando; Bernardi Rankrape, Cristiana; Rossi, Patricia Journal: Journal of environmental science and health Issue: Volume 57:Issue 11(2022) Page Start: 890 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Marketing at the confluence between entertainment and analytics : proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. ([2017]) Editors: Rossi, Patricia Other Names: Academy of Marketing Science.; World Marketing Congress, 19th Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Marketing transformation : marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /: marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). ([2018]) Editors: Rossi, Patricia; Krey, Nina Other Names: Academy of Marketing Science.; World Marketing Congress, 20th Record Type: Book Extent: 1 online resource (XXXI, 322 pages), 12 illustrations, 10 illustrations in color View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions. (November 2015) Authors: Rossi, Patricia; Borges, Adilson; Bakpayev, Marat Journal: Journal of retailing and consumer services Issue: Volume 27(2015) Page Start: 74 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The mind of the beholder: congruence effects in luxury product placements. Issue 3 (3rd April 2023) Authors: Rossi, Patricia; Pantoja, Felipe; Yoon, Sukki; Kim, Kacy Journal: International journal of advertising Issue: Volume 42:Issue 3(2023) Page Start: 562 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗