Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /: using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. (2017)

• Record Type: Book
• Further Information: Note: Nina Krey and Patricia Rossi, editors.
• Editors: Krey, Nina; Rossi, Patricia
• Other Names: Academy of Marketing Science., Annual Conference, (2017) (Coronado Island, CA)
• Contents: Managerial Decisions on International Price Adaptation: An Abstract.- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract.- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract.- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract.- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract.- When the service experience drives negative and positive emotions.- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet.- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract.- Global Country Social Responsibility: What Is It?: An Abstract.- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract.- The Role of Honor as a Key Global Marketing Dimension for Business and Academia.- The Influence of Posture on Taste: An Abstract.- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract.- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract.- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment.- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract.- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract.- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract.- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract.- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract.- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract.- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising.- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract.- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall.- Entering the Performance-Based Contracting Business –An Exploration of Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory Similarity: A Physical Product Perception in Online Context.- Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract.- An Abstract: More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns.- Integrating Social Media into Health Care Marketing: An Abstract.- Patient Safety and Employee Word-of-Mouth Communication: An Abstract.- Does Customer Co-Creation Really Produce Value?: An Abstract.- Purchase Quantity Restrictions: Good or Bad?: An Abstract.- A Comparison of Brand Loyalty between on the Go and Take Home Consumption Purchases: An Abstract.- The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract.- The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract.- Consumer Reactions to Low vs. High Levels of Customization: An Abstract.- Big Data-Driven Marketing: An Abstract.- Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract.- The Influence of Place Attachment and a Certification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract.- Review Richness: How Online Consumer Review Information Content Shapes Persuasion Though Review Richness: An Abstract.- An Abstract on AEL as a Fundraisers Relationship Building Tool.- I Don't Think it's Real – Exploring the Genres of Reality Programming: An Abstract.- Automation in Credit Card Repayment: A Friend or a Foe?: An Abstract.- A Financial Leap of Faith: Government Funding For Community CSR and Sustainability Initiatives: An Abstract.- A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract.- Providing Value to SMEs and their Stakeholders through Corporate Social Responsibility Initiatives: An Abstract.- Embedding CSR in the firm's DNA: The case for Strategic CSR in Emerging Markets: An Abstract.- E-Mobility Marketing – Standardization or Specialization.- Is Online Sharing and Word-of-Mouth More Prevalent Among Collectivist Consumers?.- An Abstract: Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi.- Uber and the Sharing Economy: Changing Strategies and Global Markets: An Abstract.- A Study on the Relationship between BOP Orientation and Firm Performance: An Abstract.- Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract.- Improving Personal Hygiene and Water Conservation Among South African Children: A Pilot Test of Knowledge and Attitude Change: An Abstract.- Money isn't Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on Consumer Motives: An Abstract.- Short- and Long-Term Consumer Reactions to Promotions: An Abstract.- Does 'Hot' Lead to 'Not so Hot?' Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract.- An Abstract: Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics.- Influence of Social Context on Consumption in the USA: An Abstract.- An Abstract: Revealing the Young People's Cognitive Structure of Sharing Video Online: An Exploratory Research.- User-Generated Advertising: The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract.- Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract.- Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract.- An Abstract: Open Data Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden.- Consumers Perception of Price Premiums for Greenwashed Products: An Abstract.- Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract.- An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of Time-of-Release.- An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract.- Investigating Social Media Activity as a Firm's Signaling Strategy Through an Initial Public Offering.- Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review.- An Abstract: Challenges in Data Driven Innovation Towards European Digital Single Market.- The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract.- Why Do Certain Products Influence Grocery Store Choice? The Role of Anchor Products and Their Relationships with other Store Choice Factors: An Abstract.- Effects of Product Categories on Consumers' Spending in Multiple Retail Formats: An Abstract.- Well That's Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract.- Marketing's Theoretical and Conceptual Value Proposition: An Abstract.- The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency.- The Lovemarks Effect: An Abstract.- Globalizing Consumers' Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract.- Compulsive Buying in China: Measurement, Prevalence, and Characteristics.- Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract.- Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract.- The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme?: An Abstract.- Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract.- The Quantified Self – The Role of Consumers' Smart Wearables Perception Offered by Insurance Companies: An Abstract.- Does a Hologram Give an Encore? Authenticity in Mixed-Reality: An Abstract.- Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstract.- An Abstract: The Influence on Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior.- An Abstract: The Ef
• Publisher Details: Cham, Switzerland : Springer Nature
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.8; Business; Marketing -- Management; Management science; Internet marketing; Big data; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Marketing -- Management; Business & Economics -- E-Commerce -- Online Trading; Business & Economics -- Industries -- Computer Industry; Sales & marketing; Business mathematics & systems; Business & Economics -- Customer Relations; Customer services; Electronic books
• Languages: English
• ISBNs: 9783319660233; 3319660233
• Related ISBNs: 9783319660226
• Notes: Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.