Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). ([2019])

• Record Type: Book
• Further Information: Note: Editors, Patricia Rossi and Nina Krey.
• Editors: Rossi, Patricia; Krey, Nina
• Other Names: Academy of Marketing Science.; World Marketing Congress, 21st
• Contents: Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and Perceptions.- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract.- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract.- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract.- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract.- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract.- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract.- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract.- Chapter 9. Co-Production and Social Service Providers' Performance - Parental Satisfaction with Childcare Markets: An Abstract.- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract.- Chapter 11. Advancing Mission-Based Metrics: An Abstract.- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract.- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions.- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract.- Chapter 15. IoT's Consumer Acceptance: A New Perspective: An Abstract.- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract.- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account.- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract.- Chapter 19. Do Variety Seekers Rely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract.- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers.- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract.- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract .- Chapter 23. Value Network Segmentation - A Three Factor Model.- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract.- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective.- Chapter 26. Effect of Service Firm's Sustainability Orientation on New Service Development Competence and Performance: An Abstract.- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract.- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract.- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract.- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members' Creativity: An Abstract.- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract.- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract.- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes: An Abstract.- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract .- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract.- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract.- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract.- Chapter 38. The Role of Mindfulness in Consumers' Experiences of Food Well-Being: An Abstract.- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract.- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract.- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract.- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract.- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract.- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract.- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation.- Chapter 46. Social Enterprise Legitimacy in a Hostile Market.- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract.- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer's Online Relationships that Create In-Store Retail Bonding: An Abstract.- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract.- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem..- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract.- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract.- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract.- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions?.- Chapter 55. 'The Others': The Cultural and Consumer Profile of Expatriates: An Abstract.- Chapter 56. Influencing Customer Experience by Activating Relationship Norms.- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract.- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract.- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract.- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation.- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influence in-store buying decisions? An Abstract.- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract.- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract.- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model.- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract.- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract.- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract.- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract.- Chapter 69. Traditionscapes in Emerging Markets: An Abstract.- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract.- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis.- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences.- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract.- Chapter 74. Agency Theory in Marketing: An Abstract.- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract.- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract.- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract.- Chapter 78. Influences of User Experience on Consumer Perception: A Study on 'Autonomous Driving'.- Chapter 79. Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment.- Chapter 80. Shopper's Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract .- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses.- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City.- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract.- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract.- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract.- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers' Attitude and Purchasing Intentions: An Abstract.- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An Abstract.- Chapter 88. French Households and Fish Consumption: What Characterizes Households that Should be ......
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.8342; Motivation research (Marketing); Customer relations -- Management; Internet marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9783030025687; 3030025683
• Related ISBNs: 9783030025670
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed April 3, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.