1. The 22 immutable laws of branding : how to build a product or service into a world-class brand /: how to build a product or service into a world-class brand. ([2002]) Other Names: Ries, Al; Ries, Laura Record Type: Book Extent: 1 online resource (xvi, 255 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The fall of advertising and the rise of PR. (2009) Other Names: Ries, Al; Ries, Laura Record Type: Book Extent: 1 online resource (320 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The origin of brands : how product evolution creates endless possibilities for new brands /: how product evolution creates endless possibilities for new brands. (2009) Other Names: Ries, Al; Ries, Laura Record Type: Book Extent: 1 online resource (320 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it /: why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it. (2009) Other Names: Ries, Al; Ries, Laura Record Type: Book Extent: 1 online resource (304 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗