The origin of brands : how product evolution creates endless possibilities for new brands /: how product evolution creates endless possibilities for new brands. (2009)

• Record Type: Book
• Further Information: Note: Al Ries and Laura Ries.
• Other Names: Ries, Al; Ries, Laura
• Contents: Ch. 1. The great tree of life -- Ch. 2. Predicting the future -- Ch. 3. Divide and conquer -- Ch. 4. Gradual change vs. divergence -- Ch. 5. The curse of the clock radio -- Ch. 6. Swiss army knife thinking -- Ch. 7. Bad ideas never die -- Ch. 8. The great tree of high-tech brands -- Ch. 9. The great tree of low-tech brands -- Ch. 10. The mystery of the missing links -- Ch. 11. Survival of the firstest -- Ch. 12. Survival of the secondest -- Ch. 13. The power of pruning -- Ch. 14. Creating a category -- Ch. 15. Establishing an enemy -- Ch. 16. Launching the brand -- Ch. 17. Wrapping things up.
• Publisher Details: New York : HarperCollins e-books
• Publication Date: 2009
• Extent: 1 online resource (320 pages)
• Subjects: 658.827; Business & Economics -- Management; Brand name products; Branding (Marketing); Brand name products -- Management; New products -- Management; Brand name products; Brand name products -- Management; Branding (Marketing); New products -- Management; Business & Economics -- Sales & Selling
• Languages: English
• ISBNs: 9780061751394; 0061751391
• Related ISBNs: 9780060570156
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.