1. A concise guide to market research : the process, data, and methods using IBM SPSS statistics /: the process, data, and methods using IBM SPSS statistics. ([2019]) Authors: Sarstedt, Marko; Mooi, Erik Record Type: Book Extent: 1 online resource (396 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?. (23rd March 2022) Authors: Mooi, Erik; Osinga, Ernst Christiaan; Santos, Carlos Daniel Journal: European journal of marketing Issue: Volume 56:Number 3(2022) Page Start: 899 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration. Issue 8 (18th June 2020) Authors: Mooi, Erik; Mani, Sudha; Kleinaltenkamp, Michael; Lilien, Gary; Wilkinson, Ian Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 8(2020) Page Start: 1305 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration. Issue 8 (19th June 2020) Authors: Mooi, Erik; Mani, Sudha; Kleinaltenkamp, Michael; Lilien, Gary; Wilkinson, Ian Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 8(2020) Page Start: 1305 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Governance and customer value creation in business solutions. Issue 6 (18th March 2020) Authors: Mooi, Erik; Kashyap, Vishal; van Aken, Marc Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 6(2020) Page Start: 1089 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Governance and customer value creation in business solutions. Issue 6 (20th March 2020) Authors: Mooi, Erik; Kashyap, Vishal; van Aken, Marc Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 6(2020) Page Start: 1089 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Guest editorial. Issue 8 (14th December 2020) Authors: Mooi, Erik; Mani, Sudha Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 8(2020) Page Start: 1303 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Guest editorial. Issue 8 (3rd August 2020) Authors: Mooi, Erik; Mani, Sudha Journal: Journal of business & industrial marketing Issue: Volume 35:Issue 8(2020) Page Start: 1303 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Market research : the process, data, and methods using Stata /: the process, data, and methods using Stata. ([2018]) Authors: Mooi, Erik; Sarstedt, Marko; Mooi-Reci, Irma Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Process innovation and performance: the role of divergence. (25th February 2020) Authors: Mooi, Erik; Rudd, John; de Jong, Ad Journal: European journal of marketing Issue: Volume 54:Number 4(2020) Page Start: 741 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗