Market research : the process, data, and methods using Stata /: the process, data, and methods using Stata. ([2018])

• Record Type: Book
• Further Information: Note: Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.
• Authors: Mooi, Erik; Sarstedt, Marko; Mooi-Reci, Irma
• Contents: Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.
• Publisher Details: Singapore : Springer
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.83015195; Business; Marketing research; Marketing research -- Statistical methods; Management science; Market research; Statistics; Knowledge management; Business; Knowledge management; Marketing research; Statistics; Business & Economics -- Statistics; Business & Economics -- Information Management; Probability & statistics; Knowledge management; Business & Economics -- Marketing -- Research; Market research
• Languages: English
• ISBNs: 9789811052187; 9811052182; 9811052174; 9789811052170
• Related ISBNs: 9789811052170; 9811052174
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.