1. "And they told two friends…and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public. Issue 4 (10th March 2008) Authors: Anderson, S J; Ling, P M Journal: Tobacco control Issue: Volume 17:Issue 4(2008) Page Start: 222 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Cigarette advertising in Mumbai, India: targeting different socioeconomic groups, women, and youth. Issue 3 (27th May 2005) Authors: Bansal, R; John, S; Ling, P M Journal: Tobacco control Issue: Volume 14:Issue 3(2005) Page Start: 201 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Emotions for sale: cigarette advertising and women's psychosocial needs. (24th March 2005) Authors: Anderson, S J; Glantz, S A; Ling, P M Journal: Tobacco control Issue: Volume 14(2005)Supplement 2 Page Start: 127 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising. (25th May 2006) Authors: Anderson, S J; Dewhirst, T; Ling, P M Journal: Tobacco control Issue: Volume 15(2006)Supplement 3 Page Start: 254 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control. Issue 4 (26th July 2005) Authors: Hafez, N; Ling, P M Journal: Tobacco control Issue: Volume 14:Issue 4(2005) Page Start: 262 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control. Issue 4 (24th November 2004) Authors: Lambert, A; Sargent, J D; Glantz, S A; Ling, P M Journal: Tobacco control Issue: Volume 13:Issue 4(2004) Page Start: 379 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. How tobacco protects you against the flu. Issue 3 (3rd June 2008) Authors: Schneider, N K; Ling, P M Journal: Tobacco control Issue: Volume 17:Issue 3(2008) Page Start: 215 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. It is time to abandon youth access tobacco programmes. Issue 1 (1st March 2002) Authors: Ling, P M; Landman, A; Glantz, S A Journal: Tobacco control Issue: Volume 11:Issue 1(2002) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Virginia Slims identity crisis: an inside look at tobacco industry marketing to women. Issue 3 (27th May 2005) Authors: Toll, B A; Ling, P M Journal: Tobacco control Issue: Volume 14:Issue 3(2005) Page Start: 172 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Tobacco industry consumer research on socially acceptable cigarettes. Issue 5 (23rd September 2005) Authors: Ling, P M; Glantz, S A Journal: Tobacco control Issue: Volume 14:Issue 5(2005) Page Start: e3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗