How tobacco protects you against the flu. Issue 3 (3rd June 2008)

• Record Type: Journal Article
• Authors: Schneider, N K; Ling, P M
• Is Part Of: Tobacco control. Volume 17:Issue 3(2008)
• Page Start: 215
• Page End: 216
• Publication Date: 2008-06-03
• Subjects: Tobacco use -- Prevention -- Periodicals; Tobacco use -- Periodicals; Smoking -- Law and legislation -- Periodicals; Smoking -- prevention & control -- Periodicals; Tobacco Use Disorder -- prevention & control -- Periodicals; Tobacco -- Periodicals; Electronic journals; 613.85
• DOI: 10.1136/tc.2007.024521
• Languages: English
• ISSNs: 0964-4563

Abstract

Abstract : Under the heading "How tobacco protects you against the flu", the German chemical industry portrays a tobacco grower in an idyllic tobacco plantation. Despite the recent ban of transnational tobacco advertising within the European Union, using tobacco to promote another industry and potential societal health benefits might indirectly promote the social acceptability of tobacco to social leaders. The tobacco control community should thus monitor the use of other industries as a new method to circumvent the tobacco advertising ban and to support the social acceptability of tobacco by associating it with potential health benefits.