Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising. (25th May 2006)

• Record Type: Journal Article
• Authors: Anderson, S J; Dewhirst, T; Ling, P M
• Is Part Of: Tobacco control. Volume 15(2006)Supplement 3
• Page Start: 254
• Page End: 261
• Publication Date: 2006-05-25
• Subjects: B&H, Benson & Hedges -- B&W, Brown Williamson -- ITL, Imperial Tobacco Limited -- LTDL, Legacy Tobacco Documents Library -- PM, Philip Morris -- UCSF, University of California, San Francisco; corporate documents -- tobacco -- advertising -- research methods -- communication; Tobacco use -- Prevention -- Periodicals; Tobacco use -- Periodicals; Smoking -- Law and legislation -- Periodicals; Smoking -- prevention & control -- Periodicals; Tobacco Use Disorder -- prevention & control -- Periodicals; Tobacco -- Periodicals; Electronic journals; 613.85
• DOI: 10.1136/tc.2005.013854
• Languages: English
• ISSNs: 0964-4563

Abstract

Abstract : In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in our research to yield a synergistic analysis of these two complementary data sources. Tobacco promotion researchers should consider adopting these theoretical and methodological approaches.