George P. Moschis tribute special issue: His philosophy and contributions. Issue 4 (2nd October 2019)

• Record Type: Journal Article
• Authors: Mathur, Anil
• Is Part Of: Journal of global scholars of marketing science. Volume 29:Issue 4(2019)
• Page Start: 359
• Page End: 371
• Publication Date: 2019-10-02
• Subjects: Consumer behavior -- consumer socialization -- older consumer behavior -- Life course -- multi-disciplinary research -- programmatic research; 消费者社会化 -- 老年消费者行为 -- 生命历程 -- 多学科研究 -- 纲领性研究; Marketing -- Periodicals; Marketing; Electronic journals; Periodicals; 658.8
• DOI: 10.1080/21639159.2019.1613914
• Languages: English
• ISSNs: 2163-9159

Abstract

ABSTRACT: In this article, I first discuss Moschis' contributions to marketing in three main areas of consumer behavior: consumer socialization, older consumer behavior, and life course research. Next, I present and comment on the basic characteristics of his work: multi-theoretical, programmatic, and collaborative. Finally, I briefly present the gist of the contribution that is made by each of the articles included in the first part of this two-part special issue that have as foundation his work in the area of life course research.