1. "Don't blame the shopkeeper!!": Food, drink and confectionery advertising and British Government market controls during the Second World War. (20th November 2017) Authors: Hayes, Mick Journal: Journal of historical research in marketing Issue: Volume 9:Number 4(2017) Page Start: 359 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Don't blame the shopkeeper!!": Food, drink and confectionery advertising and British Government market controls during the Second World War. (20th November 2017) Authors: Hayes, Mick Journal: Journal of historical research in marketing Issue: Volume 9:Number 4(2017) Page Start: 359 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "Don't buy" or "do not buy"? How negation style in online reviews influences consumer product evaluations. Issue 3 (3rd July 2021) Authors: Kim, Soyoung; Moore, Sarah G.; Murray, Kyle Journal: Journal of marketing theory and practice Issue: Volume 29:Issue 3(2021) Page Start: 308 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "Fake it until you make it": business model conceptualization in digital entrepreneurship. (4th July 2018) Authors: Standing, Craig; Mattsson, Jan Journal: Journal of strategic marketing Issue: Volume 26:Number 5(2018) Page Start: 385 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "For a colleen's complexion": soap and the politicization of a brand personality, 1888-1916. (11th February 2014) Authors: Philip O'Connor, John Editors: Whelan, Bernadette Journal: Journal of historical research in marketing Issue: Volume 6:Number 1(2014) Page Start: 29 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "For a colleen's complexion": soap and the politicization of a brand personality, 1888-1916. (11th February 2014) Authors: Philip O'Connor, John Editors: Whelan, Bernadette Journal: Journal of historical research in marketing Issue: Volume 6:Number 1(2014) Page Start: 29 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. "For a colleen's complexion": soap and the politicization of a brand personality, 1888‐1916. (2014) Authors: Other Names: Special Editor. Journal: Journal of historical research in marketing Issue: Volume 6:Number 1(2014) Page Start: 29 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. "For quiet nerves and steady poise": A historical analysis of advertising to New Zealand nurses in the Kai Tiaki Journal 1908-1929. (1st November 2019) Authors: Krisjanous, Jayne; Wood, Pamela Journal: Journal of historical research in marketing Issue: Volume 12:Number 1(2020) Page Start: 19 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. "For quiet nerves and steady poise": A historical analysis of advertising to New Zealand nurses in the Kai Tiaki Journal 1908-1929. (4th November 2019) Authors: Krisjanous, Jayne; Wood, Pamela Journal: Journal of historical research in marketing Issue: Volume 12:Number 1(2020) Page Start: 19 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. "He just smiled and gave me a Vegemite sandwich": Advertising Australia's national food in the United States, 1968-1988. (15th August 2016) Authors: Contois, Emily J.H. Journal: Journal of historical research in marketing Issue: Volume 8:Number 3(2016) Page Start: 343 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗