A cross-cultural perspective on impact of health and nutrition claims, country-of-origin and eco-label on consumer choice of new aquaculture products. (September 2019)

• Record Type: Journal Article
• Authors: Banovic, Marija; Reinders, Machiel J.; Claret, Anna; Guerrero, Luis; Krystallis, Athanasios
• Is Part Of: Food research international. Volume 123(2019)
• Page Start: 36
• Page End: 47
• Publication Date: 2019-09
• Subjects: Nutrition claims -- Health claims -- Country-of-origin -- Eco-label -- Choice experiments -- Aquaculture products; Food -- Analysis -- Periodicals; Food industry and trade -- Periodicals; Food industry and trade -- Canada -- Periodicals; Food Technology -- Periodicals; Food -- Periodicals; Food-Processing Industry -- Periodicals; Aliments -- Industrie et commerce -- Périodiques; Aliments -- Industrie et commerce -- Canada -- Périodiques; Aliments -- Recherche -- Périodiques; Food industry and trade; Canada; Periodicals; Electronic journals; 664.005
• DOI: 10.1016/j.foodres.2019.04.031
• Languages: English
• ISSNs: 0963-9969

Abstract

Abstract: Over the last decade, an increasing number of new value-added aquaculture products made their way onto the European market, as a response to growing demand for healthier diet, and more sustainable and locally produced protein sources. The importance of these drivers of consumer choice for aquaculture products' acceptance paves the way for a relevant reorientation of the European aquaculture industry towards a more consumer-centred approach. This research uses discrete choice experiments to examine the effect of health and nutrition claims, country-of-origin (COO), and eco-labels on consumer choice of new aquaculture products in a cross-cultural context. Three products with different preserving methods have been chosen for the study: fresh (chilled), canned, and smoked product. Results indicate that COO label "produced in own country" together with ASC eco-label function better than the health and nutrition claims as driver of choice. Results further point to the existence of different segments of "nutrition conscious", "ethnocentric", "price conscious", and "eco-conscious" consumers. Graphical abstract: Importance of health and nutrition claims, country-of-origin (COO) and eco (ASC) label per consumer segment: "nutrition conscious", "ethnocentric", "price conscious" and "eco-conscious".Unlabelled Image Highlights: Conditional logit and latent class analysis to model aquaculture products choice COO label - produced in own country and ASC eco-label main drivers of choice Nutrition conscious, ethnocentric, price conscious and eco-conscious segments Guidance for the development of new value-added aquaculture products