Cite
MLA Citation
Shintaro Sato et al.. “How Does the Negative Impact of an Athlete's Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge.” Communication & sport, vol. 7, 2019, pp. 385–409. http://access.bl.uk/ark:/81055/vdc_100083368089.0x000012