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APA Citation
Sato, S., Ko, Y. J., Chang, Y., & Kay, M. (2019). how Does the Negative Impact of an Athlete's Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge. Communication & sport, 7, 385–409. http://access.bl.uk/ark:/81055/vdc_100083368089.0x000012