The 30 day MBA in marketing : your fast track guide to business success /: your fast track guide to business success. (2023)

• Record Type: Book
• Other Titles: Thirty day MBA in marketing
• Further Information: Note: Colin Barrow.
• Authors: Barrow, Colin
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets
• Edition: Third edition
• Publisher Details: London : KoganPage
• Publication Date: 2023
• Extent: 1 online resource (382 pages), illustrations
• Subjects: 658.8; Marketing
• Languages: English
• ISBNs: 9781398611016
• Related ISBNs: 9781398611023; 9781398611009
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.