Marketing : defined, explained, applied /: defined, explained, applied. ([2014])

• Record Type: Book
• Further Information: Note: Michael Levens.
• Authors: Levens, Michael
• Contents: Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.
• Edition: Second edition
• Publisher Details: Harlow, United Kingdom : Pearson Educational Liminted
• Publication Date: 2014
• Copyright Date: 2014
• Extent: 1 online resource (347 pages)
• Subjects: 658.8; Marketing; Marketing; marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing; Electronic books
• Languages: English
• ISBNs: 9781292054124; 1292054123
• Related ISBNs: 9781292042220; 1292042222
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.