Marketing real people, real decisions /: real people, real decisions. (2019)

• Record Type: Book
• Further Information: Note: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley R. Barnes, Vincent W. Mitchell, Wendy Tabrizi.
• Authors: Solomon, Michael R; Marshall, Greg W; Stuart, Elnora W; Barnes, Bradley R; Mitchell, V.-W; Tabrizi, Wendy
• Contents: 1. Marketing, planning and strategy 2. Global, ethical and sustainable marketing 3. Marketing research 4. Consumer behavior 5. B2B Marketing and sales 6. Segmentation, targeting and positioning 7. Creating the product 8. Managing the product 9. Services marketing 10. Pricing the product 11. Integrated marketing communications 12. Retail and distribution.
• Edition: Third European edition
• Publisher Details: Harlow : Pearson Education
• Publication Date: 2019
• Extent: 1 online resource (xxvii, 586 pages), illustrations
• Subjects: 658.8; Marketing; Marketing -- Mnagement; Marketing; Marketing; marketing; Marketing; Electronic books
• Languages: English
• ISBNs: 1292227206; 9781292227207; 9781292274140
• Related ISBNs: 129227414X; 9781292227191
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.