Get in the game : how to level up your business with gaming, eSports, and emerging technologies /: how to level up your business with gaming, eSports, and emerging technologies. (2022)
- Record Type:
- Book
- Title:
- Get in the game : how to level up your business with gaming, eSports, and emerging technologies /: how to level up your business with gaming, eSports, and emerging technologies. (2022)
- Main Title:
- Get in the game : how to level up your business with gaming, eSports, and emerging technologies
- Further Information:
- Note: Jonathan Stringfield.
- Authors:
- Stringfield, Jonathan
- Contents:
- Part I: Playing the Game: Understanding Video Games as Media Chapter 1 Introduction: The Gaming Moment Chapter 2 Tricks Your TV Can Do: The Rise, Fall, and Rise Again of Gaming Chapter 3 Why Do We Game? Gamer Motivations and Psychology Chapter 4 Underworld: Violence, Addiction, Toxicity, Representation, and Brand Safety Chapter 5 Getting in the Game (without Changing It): Gaming Integration Opportunities for Businesses Part II: Watching the Game: Esports, Streaming, and Games as a Viewing Experience Chapter 6 Multiplayer: An Introduction to Esports Chapter 7 Good Luck Having Fun: The Rise of Esports Chapter 8 Work to Play and Play to Work: Game Streaming and Streamers Chapter 9 Unbalanced: Opportunities in Game Viewing for Businesses Part III: Storytelling in Virtual Worlds: Future Directions and Conclusions Chapter 10 Life in the Screen: Metaverse and Future Directions Chapter 11 Conclusion: Point of No Return Notes Acknowledgments About the Author Index
- Edition:
- 1st
- Publisher Details:
- Hoboken : John Wiley & Sons, Inc
- Publication Date:
- 2022
- Extent:
- 1 online resource
- Subjects:
- 338.477948
Computer games industry
Computer games -- Economic aspects
Computer games -- Social aspects
Strategic planning
Technological innovations -- Economic aspects
Marketing - Languages:
- English
- ISBNs:
- 9781119855378
- Related ISBNs:
- 9781119855361
- Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.768523
- Ingest File:
- 19_010.xml