Get in the game : how to level up your business with gaming, eSports, and emerging technologies /: how to level up your business with gaming, eSports, and emerging technologies. (2022)

• Record Type: Book
• Further Information: Note: Jonathan Stringfield.
• Authors: Stringfield, Jonathan
• Contents: Part I: Playing the Game: Understanding Video Games as Media Chapter 1 Introduction: The Gaming Moment Chapter 2 Tricks Your TV Can Do: The Rise, Fall, and Rise Again of Gaming Chapter 3 Why Do We Game? Gamer Motivations and Psychology Chapter 4 Underworld: Violence, Addiction, Toxicity, Representation, and Brand Safety Chapter 5 Getting in the Game (without Changing It): Gaming Integration Opportunities for Businesses Part II: Watching the Game: Esports, Streaming, and Games as a Viewing Experience Chapter 6 Multiplayer: An Introduction to Esports Chapter 7 Good Luck Having Fun: The Rise of Esports Chapter 8 Work to Play and Play to Work: Game Streaming and Streamers Chapter 9 Unbalanced: Opportunities in Game Viewing for Businesses Part III: Storytelling in Virtual Worlds: Future Directions and Conclusions Chapter 10 Life in the Screen: Metaverse and Future Directions Chapter 11 Conclusion: Point of No Return Notes Acknowledgments About the Author Index
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 338.477948; Computer games industry; Computer games -- Economic aspects; Computer games -- Social aspects; Strategic planning; Technological innovations -- Economic aspects; Marketing
• Languages: English
• ISBNs: 9781119855378
• Related ISBNs: 9781119855361
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.