Marketing for growth : the role of marketers in driving revenues and profits /: the role of marketers in driving revenues and profits. ([2014])

• Record Type: Book
• Other Titles: Economist marketing for growth, 2014
• Further Information: Note: Iain Ellwood.
• Authors: Ellwood, Iain
• Contents: 1. Customer value management -- 2. Return on investment : measurement and analytics -- 3. Barriers to growth -- 4. Targeting customers and external stakeholders -- 5. Market opportunities for growth -- 6. Proposition definition -- 7. Brand portfolio growth -- 8. Growth through employee engagement -- 9. Growth through customer engagement -- 10. Growing service-based brands.
• Edition: [International version]
• Publisher Details: London : Economist in association with Profile Books Ltd
• Publication Date: 2014
• Extent: 1 online resource (xi, 210 pages), illustrations
• Subjects: 658.8; Marketing; Profit; Product management; Customer relations -- Management; Profit; Customer relations -- Management; Marketing; Product management; Electronic books
• Languages: English
• ISBNs: 9781847658654; 9781847658654; 1847658652
• Related ISBNs: 9781846689048; 9781846689055; 184668904X; 1846689058
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.