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APA Citation
Rumelt, R. P. (2012). Good strategy, bad strategy : the difference and why it matters. London : Profile. http://access.bl.uk/ark:/81055/vdc_100133787892.0x000001
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Rumelt, R. P. (2012). Good strategy, bad strategy : the difference and why it matters. London : Profile. http://access.bl.uk/ark:/81055/vdc_100133787892.0x000001