Cite
APA Citation
Kotler, P., Armstrong, G. (. M., Harris, L. C., & Piercy, N. (2013). Principles of marketing. Harlow : Pearson. http://access.bl.uk/ark:/81055/vdc_100124293524.0x000001
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Kotler, P., Armstrong, G. (. M., Harris, L. C., & Piercy, N. (2013). Principles of marketing. Harlow : Pearson. http://access.bl.uk/ark:/81055/vdc_100124293524.0x000001