Cite
APA Citation
James, R., & Goddard, J. (2021). Business experimentation : a practical guide for driving innovation and performance in your business. London : KoganPage. http://access.bl.uk/ark:/81055/vdc_100130052777.0x000001
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James, R., & Goddard, J. (2021). Business experimentation : a practical guide for driving innovation and performance in your business. London : KoganPage. http://access.bl.uk/ark:/81055/vdc_100130052777.0x000001