Business experimentation : a practical guide for driving innovation and performance in your business /: a practical guide for driving innovation and performance in your business. (2021)

• Record Type: Book
• Further Information: Note: Rob James, Jules Goddard.
• Authors: James, Rob; Goddard, Jules
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction to experimentation in business; Chapter - 02: What we really mean by ‘experiments’; Chapter - 03: Ten principles of successful business experiments; Chapter - 04: A ‘typology’ of experiments; Chapter - 05: The benefits of experimentation – And what inhibits managers from using it; Chapter - 06: An overview of the experiment process; Chapter - 07: Identify; Chapter - 08: Discovery; Chapter - 09: Ideation; Chapter - 10: Define; Chapter - 11: Experiment; Chapter - 12: Evaluation
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.4063; Organizational change; Success in business; Technological innovations -- Management
• Languages: English
• ISBNs: 9781398601680
• Related ISBNs: 9781398601703; 9781398601673
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.