Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben /: Grundlagen der marktorientierten Führung von Handelsbetrieben. (2020)

• Record Type: Book
• Further Information: Note: Dieter Ahlert, Peter Kenning, Christian Brock.
• Authors: Ahlert, Dieter; Kenning, Peter; Brock, Christian
• Contents: Grundlagen des Handelsmarketing.- Informationsgrundlagen des Handelsmarketing.- Ziele und Strategien des Handelsmarketing.- Die Betriebstypenpolitik.- Markenpolitik im Handel.- Die Standortpolitik.- Die Sortimentspolitik.- Die Personalpolitik.- Die Preispolitik.- Die Präsentationspolitik.- Die Kommunikationspolitik.- Customer Relationship Management im Hande.- Multikanalmanagement.- Handelscontrolling.
• Edition: Third edition
• Publisher Details: Berlin, Heidelberg : Springer Gabler
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (394 pages)
• Subjects: Business; Management science; Trade; Commerce; Electronic commerce; Marketing; Business & Economics -- E-Commerce -- General; Business & Economics -- Marketing -- General; E-commerce: business aspects; Sales & marketing; Business & Economics -- General; Distributive industries; E-business; E-commerce
• Languages: German
• ISBNs: 9783662618516
• Related ISBNs: 9783662618509
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.